Some friendships simply refuse to go out of style. And if you grew up watching Disney Channel, few reunions are likely to hit quite like this one.
Selena Gomez and Demi Lovato are back together, giving fans a reason to revisit their millennial nostalgia era, this time with a beauty twist.
The pair are joining forces for Rare Beauty’s latest campaign, Still Making Each Other Blush, a celebration of their nearly 25-year friendship and the kind of history that goes well beyond a throwback photo.
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Yes, Delena is back.
For fans who remember the duo’s early days, the reunion has plenty of sentimental value attached to seeing this duo together again.
But there is also something rather lovely about seeing a long-standing friendship celebrated through a campaign that is bursting with nostalgia and sending us back to 2008.
As the name suggests, Still Making Each Other Blush centres on the pair’s ability to make each other blush, even after all these years.
It also pays tribute to a friendship built on having each other’s backs, with Rare Beauty turning that sentiment into a limited-edition beauty release.
A bestie bundle to celebrate
The Delena Soft Pinch Blush Bundle is a pairing of one of the brand’s bestselling products with a dedicated blush brush.
The set features Rare Beauty’s Soft Pinch Liquid Blush, known for its blendable, high-impact colour, alongside the Soft Pinch Blush Brush.
The formula is designed to deliver plenty of pigment with just one dot, and the perfect option for anyone who prefers their makeup routine to be relatively fuss-free.
The campaign also gives fans a closer look at the shades worn by each star.
Selena wears Hope, a nude mauve that offers a softer take on rosy cheeks, while Demi wears Virtue, a beige peach that brings a warmer finish to the pairing.
They are different shades, but the sentiment is the same. Very Rare, indeed.
For anyone who has been meaning to try the cult-favourite blush, the bundle offers an opportunity to pick up the product alongside its matching brush. It also makes a perfect gift for the beauty fan whose camera roll is still full of early-2000s pop culture memories.
The Delena Soft Pinch Blush Bundle is priced at $50 USD, with a stated value of $76 USD, offering a saving against the combined value of the products.
The limited-edition bundle is available through Rare Beauty’s website.
Australian shoppers should note that the advertised price is in US dollars, with any local availability, shipping costs and final checkout pricing worth checking before purchasing.
Ultimately, the collaboration is a reminder that some of the best pop culture moments come with a little history attached.
A friendship that has lasted nearly a quarter of a century, two beauty favourites and a reunion fans have been hoping to see?
Now that is a blush-worthy combination.
