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Nicole Kidman’s favorite hair growth serum is sold every 22 seconds — and it’s on rare sale for Memorial Day

Nicole Kidman has one of the most enviable heads of hair in showbiz, so it’s no wonder that luxury holistic hair brand Vegamour would enlist her as a partner and wellness advocate. After testing the collection, Kidman “found her hair undeniably transformed,” saying it became thicker, fuller and “noticeably less frizzy.” One of her favorite products is the Gro Hair Serum, and it’s our new favorite, too. Kidman originally discovered Vegamour during Covid lockdown in Australia, while searching for a way to revive her curls after decades of styling and coloring. The serum is available at Amazon for just $36, down from $64 (that’s over 40% off) but you can get it on sale during Vegamour’s Memorial Day sale. But add to cart quickly because this deal — and others — won’t last long!

Oh, and want even more savings? Check out our roundups of the best Amazon Memorial Day deals and the best Memorial Day deals overall.


A favorite of celebs like Nicole Kidman, this top-selling serum was formulated to improve the appearance of thinning hair, leaving it looking thicker and fuller.

$36 at Amazon

Vegamour has become such a popular brand that it doesn’t really need to have sales in order for its stuff to go flying off the virtual shelves. With that in mind, its markdowns are few and far between, so if you’re curious about trying Nicole’s beloved serum, we recommend grabbing it while you can save $28 at Amazon. Plus, if you’re shopping the Vegamour website, the sale is sitewide, so you’ll get up to 50% off anything you buy — just be sure to apply code HEYSUMMER at checkout.

Nicole landed on Vegamour as her solution, not only because it’s effective, but also because she supports the brand’s plant-based approach to hair health. From lack of sleep and the ravages of stress to vitamin deficiencies and hormonal imbalances, there are a multitude of issues that can contribute to hair loss. With this in mind, the hair serum skips the harmful chemicals and uses a blend of vegan phytoactive ingredients to help create a pro-growth environment on the scalp.

Gro serum was formulated to increase the appearance of hair density while reducing signs of shedding to promote thicker, fuller-looking locks. According to the manufacturer, there’s a marked improvement in as little as 90 days. One bottle of the serum is sold every 22 seconds, so, yeah, it’s pretty popular, and not just with Nicole.

A photo of Nicole Kidman next to a photo of the hair growth serum.

Get the Nicole Kidman look with this vegan hair growth serum. (Getty/Vegamour)

With an impressive 4.4-star average rating, the Gro Hair Serum is a hit with thousands of shoppers.

“Wonderful product,” gushed a fan. “My hair is shedding 50% less than before, I’m about to start my third bottle so I expect the results to continue. It takes time to see real change, but my hair is fuller and thicker.”

“Definitely works,” said a customer in their 60s. “I’ve been using the Vegamour serum for about nine months. At my last hair appointment, my hairdresser said, ‘Your hair feels thicker. Whatever you’re doing, keep doing it.'”

“World’s biggest skeptic here,” wrote a convert. “I was certain I had thrown away my money, but after just over three months of use, I’m amazed at the results. I’m in my 60s and started to lose my hair in copious amounts. It felt devastating … Bald spots everywhere had me wearing a baseball cap whenever I went out in public. At this moment in time, the shampoo and serum have done such a good job that I have virtually no visibly bald areas.”

Some shoppers have seen little improvement with the hair serum. “While using the serum every day my hair felt and indeed looked somewhat fuller,” revealed one. “However no new hair growth ever happened and indeed when I ran out of the serum and stopped using it within a couple of days, the texture of my hair went back to normal and lost whatever benefit I was getting by using it daily.”

Agreed another: During my four-month trial period, I really haven’t seen much difference. I have used it each night and have seen a few new hairs beginning to grow but not enough to justify the cost of this serum.”


This popular serum doesn’t go on sale very often, so snag it for less while you can!

Save $16 with code

$48 at Vegamour

And to complete your collection, there’s a Gro Revitalizing Shampoo and Conditioner Set that’s now available for 20% off:


When used with the Gro Hair Serum, this duo can deliver results in as little as 90 days. Both the shampoo and conditioner are also color-safe!

Save $20 with code

$76 at Vegamour

“Best products ever!” exclaimed this user. “I am a senior citizen with fairly thick, wavy hair that was hard to manage. I tried these products and was amazed at how well they worked and how improved my hair is — much less shedding, smooth and silky, natural curl — beyond my expectations. It’s taken years off my looks. Thank you for creating such a wonderful product!”

The reviews quoted above reflect the most recent versions at the time of publication.

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