TechCrunch
Devastated by his image being posted to a porn site, this founder hit on an AI startup idea
Realising that a former partner had, unbeknownst to him, put previously private, intimate videos of them onto a porn site, tech founder Dan Purcell felt devastated. Ceartas DMCA, was founded in 2021 by Purcell (CEO) and Jonny Smyth (CTO), to apply AI to brand protection and anti-piracy services for content creators and brands. It does this by de-indexing content and automatically issuing legal notices for pirated content.