When Camilla Hasloch stood in front of her linen cupboard a year ago, she was at a loss.
While she had plenty of bed sheets, pillowcases and bath sheets available, they all seemed to suffer the same problem: namely, the processed materials they were made from.
“My bath sheets were made from recycled plastic bottles, there was polyester in expensive sheets and I started thinking about the microplastics these materials could be shedding, where they were ending up and what that might mean for our bodies and the environment,” Camilla explains.
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So, Camilla took matters into her own hands, creating SunGods, which sells bed linen and bath sheets made from natural fibres.
“I wanted to understand what we were sleeping against, what we were wrapping around ourselves after a shower or swim and what would happen to those materials when they wore out,” Camilla explains.
“Could we create beautiful bed and bath essentials using plant-derived fibres, rethink everything from the buttons to the conventional elastic holding a fitted sheet in place and give people a way to return their pieces when they had finished using them? That question became SunGods.”
Camilla’s SunGods leaned into four Greek gods and entities as she embraced the concept of circular design.
According to Camilla, each of the gods has a principle that guides the brand. They are:
- Gaia: what is taken must be returned.
- Pontus: everything should flow and renew.
- Helios: energy should sustain and not burn out.
- Demeter: what we harvest, we give back.
To achieve this idea, Camilla teamed up with specialist manufacturing partners, to develop custom fabric blends combining cotton, seaweed and wood-derived fibres.
SunGods now offer a range of products for both the bedroom and bathroom using this more natural blend of materials. And now’s the best time to buy with many of the products currently on sale for up to 70 per cent off their recommended retail price.
For the bedroom, you can get your hands on:
Meanwhile, for the bathroom you can nab bath sheets for 50 per cent off:
